Terms & Conditions for Business Merchants

1.1 Easy to Find provides a digital business-discovery service that enables customers to discover participating businesses and their products or services through the Easy to Find platform and associated WhatsApp-based services.

1.2 Easy to Find may determine the manner in which merchant listings, business information, offers, images, contact details, and other content are displayed.

1.3 Easy to Find does not guarantee any minimum number of customers, enquiries, calls, WhatsApp conversations, sales, revenue, or business leads.

Easy to Find operates two separate pricing models. A Merchant will be assigned to one pricing model based on the business category and onboarding terms communicated by Easy to Find.

2.1 Standard Category — ₹3,000 Setup Model

For businesses assigned to the Standard Category:

• The Merchant shall pay a one-time ₹3,000 setup fee.
• The ₹3,000 consists of:
  • ₹2,000 toward WhatsApp API integration, technical setup, and server/system allocation.
  • ₹1,000 toward prepaid customer-view credit.
• Customer views under this model are charged at ₹0.30 (30 Paisa) per view.
• The ₹1,000 prepaid view credit provides up to 3,333 customer views at ₹0.30 per view.
• Any unused view balance may remain available for future use, subject to the platform's applicable policies.
• Once the prepaid view balance is exhausted, the Merchant must purchase additional view credit before further billable customer views are provided.
• The ₹2,000 setup portion and the ₹1,000 prepaid view portion are separate components of the ₹3,000 payment.

2.2 Special Category — ₹1 Per-View Model

For business categories specifically designated by Easy to Find as eligible for the ₹1 Per-View Model:

• No ₹3,000 setup fee is charged.
• Customer views are charged at ₹1.00 per view from the first billable view.
• The Merchant must purchase a minimum prepaid balance of ₹100.
• ₹100 provides 100 customer views at ₹1 per view.
• After the prepaid balance is exhausted, the Merchant must recharge by at least ₹100 before additional billable views are provided.
• The ₹1 Per-View Model is completely separate from the ₹3,000 Standard Category model.

2.3 Category Classification

• Easy to Find reserves the right to determine which business categories qualify for the Standard Category or the ₹1 Per-View Model.
• Easy to Find may change or reclassify a business category where reasonably necessary because of operating costs, business characteristics, platform requirements, demand, or changes to the service.

3.1 For billing purposes, a "Customer View" means a qualifying instance in which a Merchant's business listing or profile is presented to a customer through the Easy to Find service.

3.2 The applicable per-view charge is based on Easy to Find's system records.

3.3 Easy to Find's platform records, logs, and billing records shall be treated as the primary record for determining the number of billable views, subject to applicable law.

4.1 All view charges operate on a prepaid basis.

4.2 The Merchant is responsible for maintaining sufficient prepaid credit.

4.3 When the applicable prepaid balance reaches zero:

• The Merchant's listing or customer-view service may automatically be paused.
• Easy to Find is not required to continue providing billable views without sufficient prepaid credit.
• Service may resume after the required recharge has been successfully received and processed.

5.1 Easy to Find reserves the right to modify its setup fees, per-view charges, minimum recharge amounts, or other service charges when necessary.

5.2 Where a price change applies to an existing Merchant, Easy to Find will provide reasonable notice through WhatsApp, email, or another communication method associated with the Merchant's account, where practicable.

5.3 Continued use of the service after the effective date of a notified price change constitutes acceptance of the revised pricing.

Unless otherwise required by applicable law:

6.1 Setup fees are non-refundable once onboarding, integration, technical setup, or service allocation has commenced.

6.2 Prepaid view credits are non-refundable once purchased, except where Easy to Find is legally required to provide a refund.

6.3 Used view credits cannot be reversed or refunded.

6.4 A Merchant's failure to receive the number of customers, enquiries, calls, messages, or sales expected does not create a right to a refund.

7.1 Easy to Find may depend upon third-party services and infrastructure, including WhatsApp, Meta Platforms, hosting providers, telecommunications providers, payment providers, APIs, and other technology providers.

7.2 Easy to Find does not control third-party platforms.

7.3 Accordingly, Easy to Find shall not be responsible for service interruptions, restrictions, policy changes, API changes, pricing increases, account restrictions, account suspensions, feature removals, technical failures, outages, or other actions taken by third-party service providers, except to the extent liability cannot lawfully be excluded.

7.4 If a third-party service becomes unavailable or materially changes its functionality, Easy to Find may modify, suspend, replace, or discontinue the affected portion of the service.

8.1 The Merchant is solely responsible for ensuring that all information submitted to Easy to Find is accurate, current, lawful, and not misleading. This includes, without limitation:

• Business name, address, phone number, and WhatsApp number
• Business description, products, services, prices, offers, and discounts
• Images, logos, operating hours, licences, registrations, and certifications

8.2 The Merchant must not submit content that is fraudulent, misleading, unlawful, defamatory, infringing, offensive, or otherwise prohibited by applicable law.

8.3 Easy to Find may modify, reject, suspend, or remove information that violates these Terms or the platform's policies.

8.4 Merchant Identity & KYC Verification

8.4.1 For specific business categories — including but not limited to vehicle rentals, home services, financial/professional services, real estate, and high-ticket sales — Easy to Find reserves the right to require mandatory identity verification prior to account activation or profile listing.

8.4.2 Where applicable, Merchants operating in designated restricted categories must provide valid government-issued identification and compliance documents upon request, such as a Driving Licence, Government Identity Proof, or Shop & Establishment Certificate.

8.4.3 Failure or refusal to provide requested verification documents for restricted categories will result in immediate suspension or denial of platform onboarding without entitlement to a refund of initial setup fees.

8.4.4 All merchant identity documents collected are strictly used for verification, fraud prevention, safety compliance, and legal audit purposes in accordance with local regulations.

9.1 Easy to Find acts as a business-discovery and promotional technology platform. It does not become a party to transactions between customers and Merchants.

9.2 The Merchant remains solely responsible for:

• Products and services sold and their quality
• Prices, offers, availability, and customer communication
• Orders, bookings, and payments collected from customers
• Returns, cancellations, warranties, and after-sales service
• Compliance with applicable laws and regulations

9.3 Any dispute between a customer and Merchant regarding a product, service, payment, quality, delivery, warranty, or transaction shall primarily be between the customer and the Merchant.

Payment to Easy to Find does not guarantee:

• A specific number of customer views
• Leads
• Customer enquiries
• Calls
• WhatsApp conversations
• Orders
• Sales
• Revenue
• Profits
• Business growth

Customer activity depends on various factors outside Easy to Find's control.

Easy to Find may suspend, restrict, or terminate a Merchant's listing or access where reasonably necessary, including in cases of:

• Non-payment or insufficient prepaid balance
• False or misleading business information
• Fraudulent or illegal activity
• Customer complaints
• Abuse or misuse of the platform
• Violation of these Terms or third-party platform policies
• Requests or requirements from government authorities or service providers
• Conduct that may harm Easy to Find, its customers, partners, or other Merchants

Suspension or termination does not automatically create a right to a refund.

12.1 The Easy to Find name, branding, software, website, platform design, technology, systems, databases, graphics, and other proprietary materials are owned by or licensed to Easy to Find and may not be copied, reproduced, modified, distributed, or commercially exploited without permission.

12.2 The Merchant grants Easy to Find permission to use the Merchant's submitted business name, logo, photographs, descriptions, offers, and related business information for the purpose of providing, displaying, promoting, and operating the Easy to Find service.

12.3 The Merchant confirms that it has the necessary rights and permissions to provide such content.

13.1 To the maximum extent permitted by applicable law, Easy to Find shall not be liable for indirect, incidental, special, consequential, or business losses, including loss of profits, revenue, customers, goodwill, opportunities, or anticipated business.

13.2 Easy to Find's liability, where legally applicable, shall be limited to the extent permitted by applicable law and shall not exceed the amount actually paid by the Merchant to Easy to Find for the affected service during the applicable period, except where such limitation is prohibited by law.

13.3 Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

14.1 Unless expressly stated otherwise on an applicable invoice or payment communication, applicable government taxes, duties, levies, or other statutory charges may be payable in addition to the stated service charges.

14.2 The Merchant is responsible for complying with its own tax and statutory obligations arising from its business activities.

15.1 Easy to Find may update these Terms & Conditions from time to time.

15.2 Updated Terms may be published on the Easy to Find website or communicated through WhatsApp, email, or another appropriate channel.

15.3 Continued use of the service after the effective date of updated Terms constitutes acceptance of the revised Terms, subject to applicable law.

These Terms shall be governed by and construed in accordance with the laws of India.

Any dispute, claim, or legal proceedings arising out of or in connection with these Terms or the Easy to Find platform shall be subject to the exclusive jurisdiction of the courts located in Belagavi (Belgaum), Karnataka, India, subject to applicable law.

By making payment, submitting business information, requesting onboarding, activating a listing, or continuing to use Easy to Find, the Merchant confirms that:

• The Merchant has read and understood these Terms & Conditions.
• The Merchant agrees to the applicable pricing model.
• The Merchant understands that the ₹3,000 Standard Category model and ₹1 Per-View Model are separate pricing structures.
• The Merchant understands that the ₹1 Per-View Model requires a minimum prepaid purchase of ₹100.
• The Merchant understands that applicable prepaid view credits are consumed according to the applicable per-view rate.
• The Merchant accepts the non-refundable nature of applicable setup fees and prepaid credits, subject to applicable law.
• The Merchant agrees to comply with these Terms, mandatory identity verification requirements for applicable categories, and all third-party platform policies.